Designer Fashion Trends: Pricey Emilio Pucci

Pricey Emilio Pucci

The fashion label established by the late Emilio Pucci is known for its wild prints and high-end clientele. But Marni alum Matthew Williamson, who took the creative reins in 2006, hasn’t always been able to capture that rich-kid glam feel. It’s usually a hit-or-miss situation, and Fall 2008 has fortunately been a hit.

It seems that Williamson understood that Pucci clientele don’t do something as plebian as stay in the city all summer. For the truly rich, the fall and winter seasons involve a stint of skiing in the Swiss Alps, a retreat in a mountain chateau and other such cold-weather gallivants.

The silhouettes were critical in achieving just the effect that the designer wanted. Body-hugging warm clothing like skinny ski pants and fur-lined parkas contributed to outfits that any heiress would want to wear while on the slopes. There were also long-sleeved sheath dresses and little black numbers for just lounging around inside the lounge or chateau. Every single piece looked comfortable and wearable, yet none of them lost that vibe of ski-loving luxury.

Pricey Emilio Pucci

No Pucci collection would be complete without prints, and the Fall 2008 collection has just the right amount of it. It’s easy to overdo prints on clothes like these such that they’d look either juvenile or costume-y. The designer, fortunately, was able to stay true to Pucci’s passion for prints while preserving the filthy rich image. In fact, with the colorful jagged and geometric prints, a lot of the models looked like modern-day Ice Queens walking down the runway. It’s not something that Pucci probably intended himself, but the resulting images are certainly very Pucci-pretty.

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